OUR STORY

Most journeys are measured in meters, miles or kilometers. We believe that journeys should be measured in moments.

Because it’s those moments that stay with us for the rest of our lives. Stopping under an old willow to enjoy some padkos with the family. That first kiss in the back seat of your friend’s car. The old town in the Karoo you visit with every road trip. Memories are made of moments. That’s why every product we’ve manufactured in our South African plants since 1936 has been designed to get you to your destination safely, every time. And when you hit an unexpected bump or pothole, our Free Tyre Damage Guarantee is our way of helping you back on track to continue with life’s amazing adventures.

We look forward to being a part of many happy, fun and safe moments along your road. Here’s to making memories!

Here’s to #FirestoneJourneys

OUR QUALITY

Built for the medium end of the market, Firestone benefit from a philosophy of high quality products at reasonable prices.

OUR GUARANTEE

We can’t guarantee that you won’t hit a pothole on our roads… but we can guarantee that if you do, we’ll replace you damaged Firestone passenger or Destination 4×4 tyre.
All Firestone branded passenger and Destination 4×4 tyres are protected by the FREE Firestone Tyre Damage Guarantee.
Tyres affected by road damage such as cuts, bruises, impacts or irreparable puncture cause by bar conditions, potholes, tocks, curbs or broken glass, we’ll replace your damaged Firestone tyre and you only pay for the tread you’ve used.

“Most journeys are measured in meters, miles or kilometers. We believe that journeys should be measured in moments.”